Why Smart Radio Sellers Chase Auto Dollars Outside Their Signal
(Josh Brown) Account Executives are trained to think in maps. While signal strength, counties covered, and metro rankings make sense from a programming standpoint, from a sales standpoint, especially in automotive, those lines blur quickly. Car buyers shop by deal, not by station.
Kid Mero, Don Cheto Join Sigma Audio Networks’ National Lineup
Hot 97's Mornings with Mero is going national. MediaCo syndication arm Sigma Audio Networks has reached a deal to distribute the NYC morning show beyond its flagship home, alongside an expansion agreement with Spanish-language personality Don Cheto.
AWMF, Hallmark Media Relaunch Make Her Mark Scholarship
An Alliance for Women in Media Foundation program aimed at putting more women in creative leadership is back for another round. In partnership with Hallmark Media, the organization has reopened applications for the second Make Her Mark Student Scholarship.
Appleton’s WHBY Kicks Off Second Century With Rebrand
Woodward Communication’s WHBY-AM in Green Bay/Appleton has capped its year-long centennial celebration with a modern rebrand. The aesthetic update will roll out across WHBY’s broadcast platforms and include web, social, and mobile improvements.
75 Years Strong: Wisconsin’s WRDB Breaks Radio Auction Record
A small-market Wisconsin station pulled a big haul for its community. Magnum Media's WRDB-AM in Reedsburg marked its 75th annual Radio Auction with a record-breaking $77,762 raised for more than 30 local nonprofits over the two-day, on-air event.
Portland Fire, Thorns Head to Radio With Audacy Partnership
Fans of the WNBA's Portland Fire and NWSL's Portland Thorns can follow season coverage on the radio for the first time, per an Audacy and RAJ Sports partnership. 910 ESPN Portland will serve as the Fire's flagship with select simulcasts on 105.1 The Fan.
Inner Banks Media CMN Radiothon Banks $121K for NC Kids
Inner Banks Media listeners across eastern North Carolina have shown up for the children at James and Connie Maynard Children's Hospital yet again, wrapping IBX's annual Children's Miracle Network Radiothon with the strongest result in the event's recent history.
In a Crisis, Radio Is Not Optional
(Grace Whaley) There is a revealing question making the rounds after comments from an automotive company CEO at a recent auto show: “Do you even need radio in your car?” Obviously, the answer is an unequivocal yes. Because in an emergency, simple wins.
FCC Plans Leaner Staff, Possible FM Auctions in Budget Request
The FCC's fiscal year 2027 budget request, submitted to Congress late last week, points to two developments broadcast radio operators should watch: the possible return of FM construction permit auctions and a continued reduction in Commission headcount.
Destined to Fail?
(Mike McVay)The station changes format. A beloved, longtime talent leaves a major daypart. A competitor encroaches on your format. These things all negatively impact the opportunity to build or maintain an audience. Yet the expectation for performance remains.
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