iHeart Launches Private Programmatic Marketplace
The private marketplace will be the company's own inventory on iHeartRadio. Advertisers will be able to programmatically target iHeartRadio’s audience using a combination of first- and third-party data segments. In addition to custom stations, iHeart's 858 radio stations are streamed for free to listeners on the iHeartRadio app. iHeartMedia's private marketplace will be powered by AdsWizz.
Public Voting For Hall Starts Today
Starting today through June 30, listeners nationwide can vote for their favorite radio personalities in two categories to be inducted into the National Radio Hall of Fame on November 17. From now until 11:59pm ET June 30, fans can text 36500 with their one vote for each Hall of Fame category. Here are the nominees
How To Sell More Radio
(By Bob McCurdy) There were two studies published this past week that you should be discussing with every key media decision-maker you meet. The first is “Reaching Consumers During the Purchase Process.” The agency behind this study, the Starcom MediaVest Group, has been named Agency of the Year numerous times by various industry trade publications.
Need An Ideal Seller In Your Market?
(By Laurie Kahn) About 15 years ago, I was leading a panel of recent grads in NYC to help them understand what careers were open to them, how to go about landing one, and what coursework would be helpful. At the end of the session, a hand went up in the back with the question, “We are a group of MBAs, where do we fit?” At that time, I truthfully answered, “Today nowhere, but you are the seller of tomorrow.”
How to Use Tough Love on Your People
(By Randy Lane) How do you give talent tough love in a coaching relationship and preserve their self-esteem? Presentation is everything. How you say it is more important than what you say. Dispense feedback in a direct, matter-of-fact, and non-personal way, especially when you’re giving tough love.
Digital Lessons From Kim Komando
(By Ryan Wrecker) Over 100,000 people attending the 2016 NAB Show in Las Vegas may have been leaving their digital strategies to chance. Unfortunately, too many stations and personalities are still rolling the dice with their properties and hoping for the best. (Sorry for the Vegas puns!)
Talent Management Should Be Your Top Priority
(By Buzz Knight) Is talent management your biggest priority of your average week?
Don't just give a quick answer “yes” without truly thinking about the question. If you assume that a fly-by meeting in the hall can pass for a coaching session, think again.
Greater Media’s Jennifer Williams. Very Influential.
On Monday we release our most recent and one of our most popular issue's which featuring radio's 100 Most Influential Women. In our continuing series focusing on some of those superstars who made the list, we bring you our extended interview with Greater Media's Director of Interactive Marketing Jennifer Williams. Exactly what does a Director of Interactive Marketing in Radio do? We asked Jennifer that question and how she became one of Radio's Most Influential Women.
Cumulus Non-Compete Fight Continues in Michigan
The ugliness between Cumulus management at WHNN and former morning hosts Johnny Burke and Blondie continued in federal court yesterday. The station is accusing Burke of violating a non-compete by starting an Internet show after the station fired him. Burke and Blondie allege age discrimination for being fired.
Senator Makes Huge Radio Buy In Ohio
Good news for radio stations in Southeast Ohio. The coal industry is a big deal in that part of the country and Senator Rob Portman (a Republican) is placing a boatload of negative radio ads against his opponent, Democrat Ted Strickland.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
