Headlines

WPLJ in New York hosted its 2nd Annual Apple-A-Day iPad Party at the WPLJ studios last Saturday. Twenty children with cancer were presented with new iPads. 95.5 WPLJ morning show co-host Jayde Donovan launched the Apple-A-Day non-profit organization and laptop giveaway in 2001, in memory of her friend Brittany, who passed away from bone cancer.

The Washington Examiner has the details from the Senate Majority Leader Mitch McConnell who said the reason Republican base voters have unrealistic expectations is because of talk radio. And when politicians say talk radio, that usually means Rush Limbaugh, Sean Hannity, Mark Levin, Glenn Beck and other Conservative talkers.

Media Monitors reports Hillary Clinton’s campaign ran a paltry 445 spots as her campaign to win the primary crossed the finish line. Even more alarming for radio was that Bernie Sanders For President aired only 170 spots, while Donald Trump’s campaign bought a measly two radio ads. No Super PAC or campaign ran negative or “against” ads on radio in the last 10 days. The Media Monitors data is from 82 major markets from May 27 to June 5, 2016.

How much should your clients trust their advertising agencies. Well, according to a new report, not much. On Tuesday, The Association of National Advertisers released a very damaging 58-page report that hits advertising agencies hard in how they conduct business and look upon their clients.

Pandora says its new visual ad experience is a series of native, mobile ad formats that make rich media, video, and display ads more impactful and effective for marketers. It will give listeners more control over the ads they see. The ads launch in beta this summer with Express and the Lexus Dealer Association, and will be available to all advertisers later this year.

Nielsen will once again rate the Newburgh-Middletown, NY, market, twice each year, starting with the Spring survey next month. The Newburgh metro includes Orange County, NY, and the TSA will also include Sullivan County. With a population of about 315,300 people, Newburgh, which has been measured before, comes in as market 154 among the 275+ markets measured by Nielsen. Townsquare will be a subscriber.

(By Kevin Neathery) You, like me, probably landed in radio sales on your way to or from somewhere else. You probably began as a rep on the street armed with a one-sheet spot package and a dirge list of discarded “accounts” no one else could sell. You bloodied your nose, learned the business, grew your billing, and one day, boom, someone “leaves” (poor devil) and you are the new Sales Manager!

(By Adrian Zupp) I don’t always remember birthdays. But from the time I was 11 I’ve remembered March 8, 1971. That’s the date of the “Fight of the Century,” when Muhammad Ali, just two fights returned from government-imposed exile, fought Joe Frazier to try and grab back his heavyweight championship belt.

This one will come as no surprise. Although nothing has been filed with the court yet, SoundExchange has stated it plans to appeal the recently approved CRB webcasting rates that went into effect this past January.

The E.W. Scripps Company, which owns 34 radio stations in eight markets, has acquired Stitcher for $4.5 million. Over the years, Stitcher has morphed into a platform for podcasts, now providing streaming for more than 65,000 of them. Stitcher will operate as part of Midroll Media, which Scripps purchased about a year ago. Twelve Stitcher employees will join the Midroll team.