Facebook Launches New R.O.I. Tool

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According to AdWeek Facebook is launching a new service that will help advertisers determine a new way to measure how effective their ads are with the social media giant. The service will determine if Facebook ads are increasing in-store visits and offline sales. It will also make it easier for Facebook users to find businesses that are close to them.
Habitat_for_Humanity

Cumulus/Westwood One Help Habitat for Humanity

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Cumulus Media/Westwood One Nashville Country helped build homes for Habitat for Humanity, Wednesday and Sunday, in the parking lot of the NASH Campus in Nashville. Westwood One partnered with its client Ply Gem, a manufacturer of building products, for the project, which was in support of Home for Good, a campaign to build affordable housing across America.

How iHeartMedia Covered The Florida Attack

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iHeartMedia Orlando also provided outstanding coverage of the terror incident in Orlando. Chris Kampmeier is iHeartMedia Region Senior Vice President of Programming, Orlando. Kampmeier explains exactly what took place with the iHeart cluster of stations once word was out about the magnitude of the incident in Orlando. Here's what Kampmeier told us...

CBS Radio Collecting Blood

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101.9 AMP Radio in Orlando and The Big Red Bus are teaming up to help the Orlando community. The Big Red Bus will be taking donations, of all types of blood, in the radio station parking lot from 8am to 2pm on Monday. The station adds that if local resident want to help but are unable to give blood, they will gladly accept donations of water, sports drinks and orange juice as well.

Words From A Master

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(By Bob McCurdy) I recently recalled a speech Al Reis gave almost 20 years ago at the 1997 RAB Marketing Leadership Conference in Atlanta. Reis is quite the marketing icon, having been inducted into the Marketing Hall of Fame by the American Marketing Association; so this guy knows a little bit about what he’s talking about.
Randy Lane - Radio

Why You Must Care And Feed Your Creative People

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(By Randy Lane) “The program director’s office is where all good ideas go to die.” That’s a quote from a veteran major market morning host frustrated with a program director who shot down ideas immediately rather than looking for ways to make them work. That statement illustrates the clash often seen between management and talent.

Trust in Programmatic Increases

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That's according to a new study released by SRATA. The first quarter survey found that digital spend is increasingly being executed through programmatic exchanges. Thirty-seven percent trust programmatic to execute digital orders, a 22% increase from last quarter. What about non-digital buying?

IAB Reports Record Web Revenue

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The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue hit $15.9 billion in Q1 2016, up from $13.2 billion from a year ago. The 21% year-over-year first-quarter increase is the biggest jump in four years. In 2015, the industry hit a high of $50 billion. This first quarter indicates 2016 could be the biggest year ever for digital ad spending.
John Garziglia - Radio

Everything You Need to Know About Texting Your Listeners

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(by John Garziglia) Elaine Bonin of Franklin, Wisconsin received several sports scores via text courtesy of CBS Radio but did not recall signing up. Like any good citizen, recognizing that under the Telephone Consumer Protection Act she might recover between $500 and $1,500 per text, she visited her lawyer for assistance. Her lawyer, recognizing that CBS Radio probably sent out many such text messages to many people, filed a class action lawsuit.

Trump Camp Wants Hewitt Banned

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Syndicated talker Hugh Hewitt was very critical of Donald Trump this week after Trump criticized Judge Gonzalo Curiel over the Trump University lawsuit. Some are calling Trump a racist. Hewitt wants the Republicans to find a new candidate.

Our Print Magazine: Radio Ink

May 11, 2026

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