IAB Releases Podcast Metrics Guidelines
As podcasting continues to grow, so does the need to keep advertisers excited about the medium by providing them with the metrics that will help them decide whether their ads are working and their money is well spent. That's exactly what the IAB set out to do with its newly released guidelines for tracking ad delivery.
Podcasters React To New Guidelines
Radio Ink reached out to several podcasting experts to get their reaction to the new IAB ad measurement guidelines. Podcast Movement's Dan Franks says it's super exciting to see some of the "old guard" and the new power players collaborating on something like this.
NextRadio Compatible With All Carriers on Samsung
Over the holiday weekend, Samsung sent a maintenance release to the New Galaxy S7 and S7 Edge devices which now makes those models compatible with NextRadio on all carriers.
Selling Radio Successfully. It’s All About The Relationships.
Michael Mayer is considered one of the best National Sales Managers in the history of Greater Media. He's also a 2016 Radio Ink Radio Wayne finalist. Mayer started his radio career as the PD at WRIF in Detroit. Here's his very motivational story...
Major Candidates Still Weak On Radio
The next few months are the months radio is expected to see its biggest surge in political ad spending. Media Monitors is reporting that, in the 85 major markets it surveys, Libertarian party candidate Gary Johnson is running more spots on radio than Democratic candidate Hillary Clinton or Republican candidate Donald Trump. And MediaPost is reporting political revenue for TV will finish weaker than expected.
Burger King, JC Penney Back In Top Five
The Home Depot held on to the top spot with 59,558 commercials aired on radio stations all over the country last week, according to Media Monitors. The US Department of Transportation was second with 34,235, followed by AutoZone with 32,517.
Max Media Adds Shazam For Radio
Sun Broadcast Group is partnering with Max Media to bring Shazamable content to Max Media's two Virginia stations, WVHT-FM and WGH-FM.
Alpha’s Hampton Helps Raise $2 Million For Kids
Jim Hampton, from KKIQ and KKDV (East Bay) helped fundraising efforts for the Taylor Family Foundation at the Day in the Park auction fundraiser in Livermore, CA. All proceeds go directly to funding the Foundation’s mission of providing wellness programs for Northern California kids with life-threatening chronic illnesses and developmental disabilities.
The 2016 Radio Ink Radio Wayne Award Finalists
The 2016 Radio Ink Radio Wayne Awards will be handed out Thursday, September 22nd at the Advertiser Breakfast at The Radio Show in Nashville. The Radio Wayne awards identify radio's best salespeople and managers and are named after Wayne Cornils, who worked for the RAB for many years and was one of radio’s greatest ambassadors. Here are all the finalists for the 2016 awards...
$15K Fine For Florida Pirate
The FCC is proposing a penalty of $15,000 for Wilner Lundi for repeatedly operating pirate radio stations at 91.5 and 104.7 MHz in Lake Worth, Florida. In this NAL, The Commission wrote, "Mr. Lundi’s deliberate disregard of the Commission’s warning warrants a significant penalty." Lundi was cited in 2013 for a station in Delray Beach and last year for a station in Lake Worth.















