Headlines

(Bob McCurdy) It's easy to fall prey to what psychologists refer to as the “false consensus” effect, which is when someone over-estimates how much others share their behaviors and beliefs. The danger of this “false consensus” is that it leads to marketing plans and media choices that would influence the designer of the marketing plan but not the consumer. This is dangerous to the long-term health of any business.

(By Randy Lane) How do radio personalities, who thrive on authenticity and topicality, acknowledge the hottest topic on earth? We talked to several of the top morning shows around the country and found that there is no one-size-fits-all answer for how to handle our polarizing president. Here’s what they say...

Local or syndicated is one of the most difficult decisions a manager or programmer can make. Syndicated talent brings the buzz of a well-known name, the access to major artists and entertainers, and high production quality. Yet that national star cannot drive your auto association’s new car or open a new club or venue.

(By Ronald Robinson) Radio, for the most part, is made up of the moderates – those who go along with the ingrained or imprinted traditions, keep their heads down, and who also realize the diminishing returns that come from challenging any of the litany of radio’s vaunted edicts.

In a big night for the company, iHeartMedia received 11 Stevie Awards at the 11th annual Stevie Awards for Sales & Customer Service in Las Vegas. The awards honor companies that set the industry’s highest standards of excellence for sales, business development, contact centers, and customer service.

The increase was driven by national, which was up 19%, while local was down 4%. Breaking down national, spot revenue was up 14% while national network business was up 26%. Here are the details on the Entravision quarter...

Entravision CEO Walter Ulloa was very complimentary about Entravision's syndicated network lineup on the company earnings call, Thursday night. That content includes Erazno y la Chokolata (who will appear on the March 27 cover of Radio Ink Magazine), Alex El Genio Lucas and Eduardo Piolin Sotelo. Ulloa says that lineup has a lot to do with Entravision's advertising success.

As Entravision’s President & Chief Operating Officer, Liberman will continue to lead the management and operation of all of Entravision’s radio, television and digital media properties, and will continue to report directly to CEO Walter Ulloa.

And even more news from Entravision as the company announces the purchase of a company called Headway, which provides mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America. Here's what Entravision CEO Walter Ulloa said about the deal.

Entercom and CBS Radio have established pricing for a seven-year, $500 million senior secured term loan B to be issued in connection with their merger. The loan will be issued to refinance Entercom’s capital structure, with proceeds used to repay its existing term loan and redeem its preferred stock, as well as pay transaction fees and expenses.