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(By Deborah Parenti) I am no sports expert — especially not about football — but this year’s history-making Super Bowl game reminded me — as it should everyone, no matter who you were rooting for — that perseverance pays off. That it’s “not over ‘til it’s over.” You know where this is going. Radio. Resilience. Rewards.

Another teaser from Alan Burns and Associates about new data they are releasing this week. Burns and Associates and Strategic Solutions Research say the data they have compiled show 87% of millennial women look forward to listening to radio, and 79% feel there’s a local radio station that really understands them.

This guarantee relates to those ads that come up on your feed with video. Advertisers will now be able to buy ads with the option to only pay when videos play with the sound on, according to Advertising Age. Advertisers are demanding more accountability and it looks as if Facebook is trying to deliver.

It took place in Jackson, Mississippi, at WMPR, which is owned by Charles Evers. According to The Clarion-Ledger the vandalism occurred just a few days after the home of Respect Our Dollars President Stanley Wesley had the same thing happen to his house, which was also set on fire. Wesley hosts a talk show on the station.

That's according to the second half State of New York Market Report released by the New York Market Radio Association (NYMRAD), Monday. The organization also says nearly 200 advertisers more than doubled their spending in New York City and 15 product categories were up by double digits.

Both ProFlowers (33,323 ads) and Shari's Berries (21,566) ran heavy schedules on radio stations across the country last week, according to the latest Media Monitors chart. ProFlowers ran the second-most ads, behind GEICO (46,777). Shari's Berries was eighth on the list. Rounding out the top five were AutoZome (30,407), Walgreens (28,643), and McDonald's (28,550).

It was the Appleton/Oshkosh - Green Bay, WI, station's 20th Annual St. Jude Radiothon. The February 9-10 event, which was held in Green Bay, raised $300,124 for the fight against childhood cancer.

iHeartMedia is selling the intellectual property to the words "Clear Channel" to its subsidiary Clear Channel Outdoor. It was back in 2014 that Clear Channel Radio changed it's name to iHeartmedia, however the Outdoor division is still called Clear Channel. Wells Fargo analyst Marci Ryvicker, who covers the Outdoor division, speculated what this might mean.

(By Bob McCurdy) I recently came across a 2015 Google/Ipsos MediaCT study that concluded 40 percent of all baby-product purchases came from households without children. To say that this statistic was counter-intuitive is an understatement; so I accessed Scarborough to see if it supported Google’s findings. It did.

Starting this week Alan Burns and Associates will answer that question with the results of a national study of 2000 female radio listeners. Burns says the first presentation, which will be Thursday, feels like a “State of the Union” message for radio.