The Power Of Your Local On-Air Talent
(By Ansel Olsen) When brands and influencers do it right, they create unforgettable, hilarious, or heartwarming recall that provides optimal brand lift. By associating itself with an influencer’s brand, advertisers can successfully create a halo effect around their company. This halo effect serves as a warm introduction to that influencer’s network of followers, friends, and fans.
$15K Fine Stands For Alabama Pirate
Michael Dudley of Guntersville, AL, could not persuade the Commission to reduce his big fine after being caught operating two illegal stations from his home.
Radio’s Ad Buffet
(By Ronald Robinson) One of the more dependable and respected individuals who is continuously working on the creation of effective radio ads is the wily veteran Roy Williams. In a recent article Roy points out the efficacy of including sensory modalities in the copy – the things that stimulate the attention of, and elicit emotional responses from, the audience.
NAB: Apple Deliberately Disables FM In iPhones
In a very detailed and researched blog entitled "Setting The Record Straight on FM Radio in iPhones," NAB Chief Technology Officer Sam Matheny (pictured) enters the controversy between the radio industry and Apple, and the tech giant's refusal to equip iPhones with FM radio reception.
Study: Radio Still Rules New Music Discovery
Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening. The company interviewed 3,140 15 to 39-year-olds who listen to a local radio. The latest research discovered that local FM radio stations remain the leading source for 15 to 39-year-old listeners to learn about new music.
Gift Shop Running Pirate Station In Waco
Dwayne and Marilyn Banks, owners of Marilyn’s Gift Gallery in Waco, have been caught operating an illegal radio station from a commercial suite in Waco at 107.3-FM. The Banks were caught back in September by field agents from the Dallas office and had 10 days to respond to the Commission as of October 13.
A Treasure Of Pirates
It was a busy few weeks for the Federal Communications Commission Enforcement Bureau, rounding up another 14 pirate broadcasters (in addition to the gift shop in the previous story). Five were located in Florida, seven in Massachusetts, one in New Jersey, and one in Brooklyn. Here are the details on the latest round of illegal operators.
Main Studio Rule Hits FCC Agenda
The Federal Communications Commission will meet on Tuesday, October 24 at 10:30 a.m. and item #6 on the agenda is the Elimination of Main Studio Rule. The Commission will consider a Report and Order eliminating the rule that requires each AM, FM, and TV station to maintain a main studio located in or near its community of license.
MMTC Supports Elimination
In supplemental comments filed with the FCC, the Minority Media and Telecommunications Council says the Main Studio Rule is bad for minority broadcasters because it imposes a greater disadvantage on broadcasters who entered the industry later and were unable to assemble clusters of stations that each shared the same community license. Here's what MMTC Executive Director David Hong (pictured) told Radio Ink last night about why this rule needs to go.
Talk Radio Returns To The White House
Tuesday was “Tax Reform Day at the White House,” and the Trump Administration used Talk Radio to get its message out. Salem Radio Network's Mike Gallagher scored the first interview with the President (WATCH HERE). In addition to Salem Radio Network hosts Hugh Hewitt and Mike Gallagher, Chris Plante from Westwood One, Brian Kilmeade of FOX News Radio, David Webb of Sirius XM, Chris Stigall of WPHT/Philadelphia were also at The White House.














