The Changing Face Of Successful Recruiting
(By Laurie Kahn) There is an art and a science to successful recruiting. You need to have a strategy for attracting and retaining those you want and need to hire. It is not a quick or easy fix, but one that needs to be put in place, with accountability, or you are going to be lost in the dust when it comes to hiring and turnover.
Programming Brings The Bland
(By Ronald Robinson) As the only “passive” commercial medium, radio is still getting more listening than it deserves – certainly more than it has earned. Instead of researching and exploiting this strangest of phenomena, radio is also passive about its own potentials – and has been for decades.
EMF Lands Another FM
Educational Media Foundation will cut a check for $525,000 to purchase KXOR-FM in Thibodaux, LA. The seller is My Home Media Team, which also owns stations in Texas and New Mexico and is headed by President Susan Lucchesi. Bill Whitley of the Dallas office and George Reed of the Jacksonville office of Media Services Group represented My Home Team in the deal.
Mercury Awards Entry Deadline Extended
The new deadline is Friday, April 21. The Radio Mercury Awards were established to encourage and reward the development of effective and creative radio commercials. The competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Over $87K in prizes are up for grabs.
Every Radio Salesperson Needs This
If you've been to a few radio conferences over the last five years (at least) you've probably gotten tired of hearing radio executives explain or complain that radio needs to "tell a better story," in order to increase the share of ad dollars it receives from advertisers. It leaves you scratching your head wondering how long it takes them to write this story. Wednesday at Radio Ink's Hispanic Radio Conference, Nielsen's Managing Director of Audio Brad Kelly made a killer presentation about radio and showed off a nifty one-piece about your industry that every single seller should have with them every day.
Nielsen: We’re Investing More Than Ever In Radio
Nielsen Audio SVP/Business Development Rich Tunkel revealed two pieces of new information at Radio Ink's Hispanic Radio Conference on Wednesday that you will certainly find very interesting.
Do You Want More Automotive Advertising Dollars?
If you do you should listen to what the Chief Marketing Officer for the Craig Zin Automotive Group, Micah Blehm (pictured right), shared at Radio Ink's Hispanic Radio Conference on Wednesday. Blehm was part of a panel moderated by Gary Rozynek and included Mindy Figueroa from L2L Marketing.
The Future Needs Radio, And Radio Needs The Future
Those words, from Spanish Broadcasting System EVP/COO Albert Rodriguez, put an exclamation point on the continuing power of radio – and Hispanic radio listeners – during a lively and jovial Hispanic Radio Executive Leadership Roundtable that closed out the two-day Hispanic Radio Conference in Fort Lauderdale.
4 Minnesota FM’s Sell For $2.375 Million
KBEW-AM and FM licensed to Blue Earth, Minnesota and KDOM-AM and FM licensed to Windom, Minnesota were sold by Results Radio Group, who's President is Jerry Papenfuss to Riverfront Broadcasting owned by Doyle and Carolyn Becker. Susan Patrick and Jason James of Patrick Communications were the exclusive brokers for the deal.
Neuhoff’s WSOY Honored For Charity Work
WSOY News/Talk 1340AM/103.3 FM has been named “Community Partner of the Year” by the Kroger Central Division at their Vendor and Community Partner of the Year Awards Ceremony in Carmel, Indiana, on Tuesday, March 28.














