Making Radio Sound Great Again, One Spot At A Time
Does the radio industry take creative seriously enough to help clients succeed? Why do many advertising agencies lack the desire to spend time on radio creative, caring mostly about a television commercial that takes so much more time to produce and costs so much more than radio? Why do radio stations allow awful-sounding advertisers to record their own commercials? We turned to a very successful creative services company to try to find the answers.
Three Colorado Pirates Warned
And one of them was a government agency, according to the FCC. Darren Roebuck of Boulder, Barry Bennett of Rollinsville, and The Town of Ward Colorado were all given 10 days notice to stop operating their pirate radio stations and explain to the FCC why they were doing so.
Ramsey: How Come Fake Fame Is Such Big Business?
This time around in Media Unplugged, Mark Ramsey asks the question: “Why is the buying and selling of fake followers on social media such big business?” He also explains that the folks at Funny Or Die say Facebook is killing online comedy.
Hispanic Radio And Sports!
From baseball to football, basketball to motor sports, Hispanic consumers are “major league” fans, representing huge opportunity for sports teams, their merchandise, venues — and on-air sponsors. Still, many stations are unsure how to connect with, or fully tap into, the growing Hispanic sports market and its potential.
GEICO Holds Radio’s Top Spot
With nearly 38,200 commercials on radio stations across the country last week, GEICO was once again radio's top advertiser according to Media Monitors. Walgreens was number two (30,404), followed by JC Penney (29,350), Indeed.com (27,510), and The Home Depot (25,692).
Salem Among The “Best And Brightest”
Salem Media Group has been recognized as one of the Best and Brightest Companies to Work For in the country. Salem was evaluated by the National Association for Business Resources, an independent research firm, which reviewed several key measures
They’re Making Wishes Come True In Arkansas
The 20th annual Have-A-Heart Wishathon, hosted by Saga Communications’ Jonesboro Radio Group (KDXY, KEGI, KJBX) and Raycom Media’s KAIT-TV (ABC/NBC), raised $421,843. It was the largest total in the event’s 20-year history.
How One Company Covered The Florida Shooting
Alpha Media's West Palm Beach operation is about 30 minutes up the road from where the Florida school shooting took place last week. Alpha's moniker is live and local so the radio stations jumped right into action with their News-Talk station taking the lead.
DeBella Being Sued By Former Sidekick
John DeBella has been on radio in Philadelphia for over 35 years. This past Friday, his former co-host Jennifer Neill, filed a sexual harassment lawsuit against him. She claims the harassment began when she was a traffic reporter in 2002 and continued when she became his sidekick in 2010. Thirty examples are given in the lawsuit.
Where Will The Next Big Talent Come From?
(By Joel Raab) Frustrated brand managers are often heard saying, “I can't find anyone," or "The same candidates keep applying," or "As an industry, we have done this to ourselves." Here are eight ways to breathe new life into your search for on-air talent.















