Headlines

(By Bob McCurdy) It’s the 2018 planning season and each year, like clockwork, “point of diminishing returns” discussions come to the forefront in conversations with clients and planners. Here's how you can be sure radio is part of an advertiser's marketing approach.

(By Gary Berkowitz) Have you ever looked at the ratings and wondered: How do certain ACs always come out on top? There is a reason. Do a “programming X-ray” on the most successful and consistently high-rated AC stations, and you quickly see the common elements that make them winners.

(By Jon Quick) One of the great powers of radio is still its ability to be more locally focused than any other medium. Many would also agree that the more radio becomes just another music box with nondescript announcers and the lack of any differentiation, the more radio’s relevance will fade. Others might say that’s already happening. Here's my article called..."What we Can Learn From America's Small Market Treasures."

It's no secret President Trump is not a fan of a lot of the major news organizations and the way they cover him. Following the President's tweet asking when it's appropriate to challenge NBC's broadcast license because he believes they broadcast fake news, FCC Commissioner Jessica Rosenworcel decided her opinion needed to be heard. Here's what she had to say...

Another massive document has been filed with the SEC on the road to getting the merger deal closed between Entercom and CBS. This one outlines a special shareholder meeting to approve the deal, however there is no date set for the meeting. There is some interesting information in the document (around page 110) that details the back-and-forth negotiations between Entercom and CBS that date all the way back June of 2016.

Borrell and Associates has just released its annual Local Advertiser Survey in which over 3,500 small businesses were surveyed about their advertising plans. The results showed that advertisers still use newspaper, digital is their number one choice, and events are huge.

Tami Honesty is the Vice President and General Manager for Radio One in Dallas. She's also been chosen as one of Radio Ink's Best Managers in 2017 and is featured in the current issue of Radio Ink Magazine. This 25-year veteran -- 17 as a manager -- has worked in programming, sales and marketing, and management. She's incredibly driven and creates a collaborative environment where employees are engaged, happy, and focused on success.

It's a much smaller company now that Power 106 in Los Angeles is no longer part of the Emmis stable. The company reported revenue of $41.8 million for June, July, and August. On a same-station basis that's an increase of 2% over 2016.

On November 15, the smartest and most influential minds in broadcast and advertising will gather at the Harvard Club in New York for Forecast 2018 to predict and set in motion radio’s trajectory for the coming year. If revenue generation is your goal for 2018, this is one gathering you cannot miss.

(By Georgia Beasley) We all know what is on everyone’s plate right now… BUDGETS. So I want to take this small window of opportunity that comes around once each year to discuss a topic you may not have considered: Allocating or shifting dollars in the budget to pay Millennials MORE MONEY.