Beasley Broadcast Group has closed on the previously announced asset exchange with Entercom as part of the Entercom merger with CBS Radio. Beasley exchanged WMJX-FM in Boston and $12 million cash for WBZ-FM, 98.5 The Sports Hub. Entercom already had Sports station WEEI-FM in Boston.
CEO Caroline Beasley said, “The addition of WBZ-FM to our broadcast portfolio highlights Beasley’s focus on premium local programming and content and is complementary to our five other radio stations and digital operations in the Boston market. Throughout Beasley Broadcast Group’s 56 year history, we have actively managed our station portfolio with the goal of serving the communities where we operate with the best local programming and brands, diversifying our operations, managing risk and improving financial results. The addition of WBZ-FM to our portfolio addresses all of these strategic objectives as it strengthens our company’s presence and commitment to locally originated content in the Boston market.
