Headlines

Neuhoff Media stations WXAJ-FM, WFMB-FM, and WDZQ-FM hosted the Annual St. Jude Cares for Kids Radiothon, February 15-16. The radiothon raised $182,592 for research and operating expenses at St. Jude Children’s Research Hospital in Memphis.

94.5 KTI Country's “KTI Bleeds Country” blood drive collected 512 lifesaving units in one day for BloodCenter of Wisconsin. KTI Country artists Dierks Bentley, Dan & Shay, Russell Dickerson, and Chase Rice all were on the air to encourage listeners to give.

KLLL-FM/Lubbock raised $97,796 during their 20th Annual Children’s Miracle Network 36 Hours of Miracles Radiothon. The radiothon took place February 21-22. The KLLL on-air team broadcast live from the studios and the University Medical Center Children’s Hospital playroom.

Gen Media Partners and Synchronicity.co, have partnered to introduce Sync Harmony, a new platform that manages all aspects of a radio station's programming.

The New York Post is reporting that the offer made by John Malone’s Liberty Media is likely to fail "because it undervalues iHeart's 850 radio stations." The Post is quoting a source that says Liberty’s offer values iHeart at $7.5 billion and senior creditors of the company, led by Franklin Resources, believe iHeart is worth 12 percent more, or roughly $8.5 billion.

With over 45,700 commercials aired on radio stations across America last week, GEICO remained the industry's top advertiser. Indeed.com moved up two spots to take the second position (29,905). Macy's was third on the Media Monitors list (29,268), followed by The Home Depot (26,588), and eBay, which came in at number five, after not even making the top 100 last week.

The Cape Cod community radio station has announced its programming for International Women’s Day, to be celebrated on Thursday, March 8, 2018. Round-the-clock programs include music, comedy, exclusive interviews, and more, all of which were planned, created, and hosted by women.

Jeff Kahane (pictured here) started his law firm 14 years ago with one paralegal. Today, the firm has 40 employees, including 18 lawyers covering every aspect of the law. Over the last two years Kahane has been using radio to help grow his business even more, which is happening, despite Calgary's economy experiencing tough times due to crashing oil prices.

(By Jeff McHugh) The practice of turning life experiences, inner thoughts, emotions, and opinions into content is key to a successful radio or podcast personality. However, telling tales about divorce, children, in-laws, dates, neighbors, or co-workers on-air can cause problems with those relationships.

(By Bob McCurdy) I have long maintained that it would be beneficial for those of us in radio sales to view ourselves as “marketers who sell,” not simply as salespeople. I had a discussion last week that further solidified this point of view.