Headlines

(by Bob McCurdy) To fully appreciate the impact of radio advertising, it’s important to understand how we process what enters our ears. One objection we’ve likely run into at one time or another, is that radio is a “background” medium. That is a myth.

(By Jeff McHugh) For some radio shows and podcasts, the listener’s real-life phone topic stories are the best parts of the show. If you plan and execute phone topics well, you can maximize time-spent-listening from one segment to the next. Here are the techniques that we see making a difference in performance.

Federal Communications Commission Chairman Ajit Pai and Commissioners Michael O'Rielly, Brendan Carr and Jessica Rosenworcel will participate in four separate sessions at NAB Show, April 7-12 in Las Vegas.

iHeartMedia, which on March 15 announced it had reached an agreement with lenders to restructure its balance sheet, has about 17,000 employees working at 850 radio stations. With so many news outlets available today, and so may ways to receive that news instantly, it can be a challenge to keep all those people motivated if they are being fed misinformation. That's where CEO Bob Pittman and CFO Richard Bressler come in.

Emmis' NewsRadio KLBJ in Austin was right in the middle of the action, right on top of the story in Austin, as Mark Anthony Conditt went on his bombing spree in and around Austin. We reached out to KLBJ Program Director Mark Caesar and News Director Todd Jeffries to get a glimpse of how the station followed the event that seemed to be changing by the minute over a three-week period.

And the reason Cumulus requested more time was to keep others away who may be thinking about filing a competing plan to restructure Cumulus, muddying up the progress made so far.

If you're a long-time listener to Howard Stern, you know Stern has said that Imus was pretty mean to him when they worked together at WNBC in New York, not the other way around.

Jeff Warshaw continues to sell stations. Is he banking cash just in case a few stations come available at the end of this year? On Thursday, Townsquare announced it was buying Connoisseur's three New Jersey stations, WPST-FM 94.5, WNJE-AM 920, and WCHR-AM 1040 for $17 million. In January, Connoisseur sold five stations in Connecticut for $8 million.

(By Lisa Thal) A famous phrase in the American vernacular, especially when it comes to professional sports, is “in the zone.” In sales, we too experience those “in the zone” moments, mainly when three particular conditions are in play...

(By Roy Williams) Here’s how I explain the cognitive bias that has become so alarmingly evident: “The intellect can always find logic to justify what the heart has already decided. Consequently, data is often used in the same way that a drunk man uses a lamppost: for support, not for illumination.”