Headlines

(By Bob McCurdy) This past week I engaged a local advertiser on the phone who’s been struggling. She said she had previously tried some print advertising but found it ineffective. After having her discuss her business and challenges, I touched on a few marketing tenets to assist her in guiding any future marketing decisions.

(By Jeff McHugh) A frequent question from radio and podcast hosts that we coach is, “Have you heard any entertaining games lately?” The answer is YES! Before boring the audience with another “be caller nine now” giveaway, consider doing one of these games that listeners can mentally play along with.

(By Ronald Robinson) Seems like a significant portion of radio operators are well aware of how their stations are failing at, and utterly anemic in, serving their local markets. Because of the tragic deregulation of ownership that took place a couple of decades ago, a model of forced incompetence has been staked out, and is now being vigorously defended.

Jacobs Media and the organizers of the Podcast Movement conference have doubled the agenda for the radio-focused podcast track, "Broadcasters Meet Podcasters." For the upcoming 2018 convention in Philadelphia on July 23-26, Jacobs Media has developed nine sessions over two days targeted at members of the radio industry.

The assault on Pirate Radio operators continues at The FCC. Five more warnings were issued by The Enforcement Bureau this month, including 3 in Miami, one in Brooklyn and a Pastor in Baton Rouge. Here are the details.

If you want to be a great leader, you know that, in addition to what you learn on the job and from your employer, you have to educate yourself. We’ve assembled a strong list of radio’s best leaders to help you reach your goal. We asked these great radio leaders to tell us — and you — what three books are must-reads to become a strong leader.

(By Chris Hoke) It’s about 7:15 on a typical weekday when WSIC morning host Harold Johnson delves into his new “Fifties Trivia” segment. His sidekick, who’s also the station’s GM, asks the 76-year-old host what fish became popular to eat live in the 1950s. Here is live and local radio at its finest.

COO Weezie Kramer said the promotions were a strategic move to position the company for long-term success. The senior management promotions are in digital, programming, events, sales, ad sales marketing, legal, and traffic. Here are the nine people who now have new titles and more responsibilities...

The Alliance for Women in Media Foundation handed out the 43rd Annual Gracie Awards in L.A. this week. Pictured here are Heather Cohen, EVP, The Weiss Agency; Christine Travaglini, President, Katz Radio Group; and Becky Brooks, Executive Director, Alliance for Women in Media. Check out more photos sent in to Radio Ink from our radio friends at the Radio Ink Facebook page..

Beasley Media’s Fayetteville employees recently spent time away from the office to volunteer during a Beasley Best Day of Caring event in conjunction with the Fayetteville Area Habitat for Humanity’s B Street Revitalization Project.