Headlines

Community Broadcasts' WHWY-FM in Fort Walton Beach held its Bikes or Bust event recently and collected more than 2,000 bicycles for Toys For Tots. Afternoon host Bo Reynolds spent four days living atop a 30-foot platform raising awareness for the 8th annual running of the event.

Alpha’s KLGR/Redwood Falls, CA, and Kohl’s Weelborg Ford collected 23,857 pounds of food with the 15th Annual Freezing for Food event, which took place December 5-7. Listeners were encouraged to bring cash or food donations to Kohl's and four other drop points.

(By Randy Lane) I encourage talent to share stories and life experiences. Vulnerability is a powerful way to connect with the audience. However, if you are a new show or a new character on an established show, be careful about revealing too much too soon.   

(By Bob McCurdy) Taking a different approach to make the same point is often effective. Frequently in sales it is necessary to communicate the same thing, only differently, so that the message remains fresh, registers, and is not ignored.

Congrats to Entercom's WLZL-FM "El Zol" in Washington, DC for raising $442,578 during its annual Children’s National Radiothon. This is the 11th year that El Zol 107.9 has partnered up with Children’s Hospital, raising over 4 million dollars.

Chaz & AJ — 99.1 PLR/Connecticut’s morning team — hosted their annual “Chaz and AJ McDermott Chevrolet and Lexus Toy Drive” on Friday, from 5:30 a.m. – 10 a.m., at Jordan’s Furniture in New Haven. And they gave Santa a run for his money, raising $192,638.56 in toys and cash.

This advertiser success story is from KCLR-FM, a Zimmer Radio Group station in Columbia, MO. According to Megan Black at Second Street, the company that helped KCLR execute the idea, the client took in $9,000 from the idea, over 75 hot leads and 240 opt-ins. And for KCLE it was a $2,500 sale. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

A Maryland marijuana panel has approved a ban on all cannabis advertising. The Baltimore Sun reports that The Maryland Medical Cannabis Commission was unanimous in its vote Thursday to eliminate all advertising on radio, TV, billboards and most digital.

That's what iHeartMedia CEO Bob Pittman and CFO Rich Bressler want employees of radio's biggest company to know. In recent weeks, there have been reports that both Apple and Liberty Media are kicking the iHeart tires.

Everyone loves a list, especially when it involves taking a peek at someone else's salary. Forbes is out with its annual list of radio's highest paid hosts. Combined, the top five, all men, made nearly $300 million. The King-of-all-media is still number one.