How Radio Puts Local Brands a Step Ahead In One Missouri City
There's something about Springfield. A new brand study in the Missouri market finds radio listeners consistently recognize more hometown brands, offering a working blueprint for how AM/FM advertising helps local businesses become known before they're needed.
Senator Warns of ‘Staggering’ Fallout From All-GOP FCC
Could an all-Republican FCC legally do business? Sen. Ron Wyden (D-OR) doesn't think so, and he has asked Commissioner Anna Gomez, the agency's lone Democrat, for her legal opinion as speculation grows that she could be removed once a third Republican commissioner is seated.
Podcast Study Echoes Radio: Listeners Follow the Host
Any program director who has fielded angry calls after a morning show shakeup will recognize the latest podcast research. The Podcast Study 2026 finds audiences tune in for the host, forgive a vacation, but would consider walking away if that voice left for good.
PRTS: Economic Strain Isn’t Slowing Public Radio Support
Public radio's most engaged listeners say the economy is squeezing their households, but it isn't squeezing their generosity. Early results from Jacobs Media's Public Radio Techsurvey 2026 show the political climate continues to push listeners toward increased support.
Pew: Americans Back Press Freedom, but Many Accept Limits
Support for press freedom runs wide but not deep, according to new Pew Research Center findings, and the fault lines matter for broadcasters. When accuracy and a free press collide, Americans lean toward accuracy, and many say government should be able to order some stories removed.
Acast Finds Radio Ads Keep Pace Among Podcast Listeners
The companionship radio has long built its brand on is showing up in podcast research, too. Acast's Podcast Pulse 2026 finds listeners value audio as a presence during chores, drives, and workouts, and that radio ads hold near-parity with podcast ads among podcast fans.
How To Solve Salesperson Procrastination
(Loyd Ford) Local radio sellers fight procrastination most effectively by treating it as a revenue problem, not a personality problem. Everyone can fall prey to a rut. Don't pretend it can't happen to you. Have you caught yoursefl procrastinating on any of these activities:
For Select Advertisers: Be Blunt
(Jeffrey Hedquist) The use of this technique can be a little tricky. It’s only for those clients who offer the very best choice of services and products. If you use it for an advertiser that can’t deliver on the bold promise, then it will backfire and lower your client’s and your credibility.
Cavaliers Go All-iHeart With 19-Station Radio Network
In a new exclusive deal, iHeartMedia Cleveland becomes the only radio home of the Cleveland Cavaliers, with every game airing solely on iHeart-owned stations. News/Talk Newsradio WTAM 1100/106.9 and Rock 100.7 WMMS continue as flagships.
Yankees’ Waldman, NYSBA’s Donovan Join Chachi Podcast
Before they are honored by the Library of American Broadcasting Foundation as Giants of Broadcasting, Suzyn Waldman and David Donovan sat down with Benztown President and LABF co-chair Dave "Chachi" Denes for two new episodes of Chachi Loves Everybody.















