Headlines

(By Deborah Parenti) The memories of April 3, 1974 are seared in my mind. It was the day of the Xenia tornado, which claimed 32 lives and destroyed a significant part of that charming little city, located about 15 miles east of Dayton.

Podcasting hosting company Libsyn is teaming up with Entercom to distribute Libsyn podcasts on Radio.com. Through the agreement, Radio.com users will now have direct access to the 62,000 active podcasts, totaling over 4.9 million episodes, hosted on Libsyn.

Our friends at the RAB have a reminder for anyone interested in applying for a Rising Through the Ranks scholarship. All entries must be in by 5 p.m. CST on June 5. Scholarship recipients will be notified of their selection by Wednesday, June 25. APPLY HERE.

Classic rock, craft beer…what more could you ask for? 97.1 The River (WSRV-FM/Atlanta) has partnered with Reformation Brewery to create a limited-edition beer for the summer.

The Dayton, Ohio, area continues to clean up in the aftermath of Memorial Day tornadoes that for some brought back memories of the deadly 1974 tornado outbreak that devastated Xenia, about 15 miles away.

One of our most popular issues starts mailing today. Radio Ink's Most Influential Women in Radio list includes 35 pages of radio's most successful women, why they love radio, their advice for anyone interested in becoming a success in this business, and their thoughts on whether the workplace environment has improved over the past year.

(By Charlie Sislen) My past several posts have focused on how to document for a potential advertiser the fact that their target customers may not be watching broadcast TV.

(By Randy Lane) We are entering the era of "vulnerability." By showing more of yourself and appearing genuine and vulnerable while on-air, you can boost your listenership... and lure more advertisers.

(By Bob McCurdy) When someone is transitioning roles, their mindset -- but more importantly their needs to fulfill that role -- will also be evolving. This transitioning is most likely to occur in morning and afternoon drive Monday-Friday but also to some degree throughout the day during the lunch hour.

(By Ronald Robinson) While I appreciate how some radio sales groups are attempting to better understand their own medium, and to take that info to the street, the same can’t be said for the programmers.