The assault on radio's home base continues as SiriusXM is now connected to about 1/3 of all vehicles on the road today. The SiriusXM penetration rate into new vehicles in 2015 was 74.5%. In Q4 that penetration rate was even higher at 78%.
In what's become an annual highlight of the annual Country Radio Seminar in Nashville, Edison Research will present new listener data at CRS, which begins next week. This year, Edison's presentation is called "Fear of Missing Out."
Finally, your client is ready to target the Latino market! How do you help them develop a winning game plan that unlocks the power of Latino consumers? Jose Gónzalez, GM and strategic director at Pólvora Advertising, has helped brands including Ace Hardware, Century 21, Disney Baby, and many others to increase Latino cash-register rings and he'll be at Radio Ink's Hispanic Radio Conference, March 22-23 in Fort Lauderdale.
In 2015 Cumulus' Dallas cluster of radio stations raised a total of $1,212,089 for local and national charities. The stations raised funds, supplies, and awareness for many charitable organizations through events and on-air and online promotions.
Cumulus' Indianapolis stations WRWM-FM and WJJK-FM, in partnership with the Midwest Food Banks, Metro PCS, and two local TV stations, collected bottled water for the citizens of Flint, MI. 205,000 bottles of water and 200,000 gallons of water were collected.
Westwood One is sponsoring its third annual Super Bowl Sound Awards for Excellence in Audio Creativity. The contest will feature the national commercials airing on all stations carrying Westwood's Super Bowl broadcast.
With the Iowa caucus now in the books, Media Monitors has released new radio spot numbers in the primary races in both Iowa and New Hampshire. In the three markets: Des Moines, Quad Cities, IA, and Omaha, NE (includes Council Bluffs, IA), that Media Monitors focused on, spots for Carly Fiorina’s super PAC, CARLY for America top the list at 1,435.
(by Bob McCurdy) We worked closely with Pat McGee of the Katz Radio Group and Media Monitors to pull the following information. We wanted to quantify the amount of TV clutter leading up to the last presidential election, recognizing it can serve as a harbinger as to what we can expect this year.
Revenue Development Resources says it's providing stations with access to the Edmonds Political Contact Database that provides contact information for thousands of candidates and campaigns, from justice of the peace to presidential campaigns.
It was steady as she goes for radio's top five advertisers for the week of January 25. Walgreens held onto the top spot airing 63,506 commercials, followed by GEICO with 42,226.