Stop Hating Agencies And Be More Like Them Instead
(By Paul Weyland) Just for kicks, let’s take off our broadcast shoes and try on the shoes of an advertising agency executive. I have always believed we could learn a lot from the agencies about selling and then keeping accounts long-term. How do they do that? Here’s how.
New NABOB Webinar Series
The National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation has announced its 2019 Webinar Learning Series.
Crystal Finalists Revealed
The 50 finalists for the 32nd NAB Crystal Radio Awards have been announced. Winners will be named and the finalists honored at the We Are Broadcasters Celebration, Tuesday, April 9 during the 2019 NAB Show in Las Vegas. Here's a look at these awesome stations...
Westwood One Launches Entertainment Show
The new, 2-hour weekend show is called With Elaina, and is hosted by Elaina Smith, co-host of the network’s NASH Nights Live weeknight program.
Those Who Want More Deregulation Will Love This Story
Despite recent stories that P&G is backing off its ad spending on digital and coming home to traditional media, the momentum toward the big digital players continues. And, this is additional ammunition for radio executives that want more deregulation.
Local Radio Act Introduced In New Congress
A bipartisan coalition of 124 Members of Congress have introduced resolutions in the House of Representatives and the Senate opposing "any new performance fee, tax, royalty, or other charge" on local broadcast radio stations.
Radio One Host Files Lawsuit After She’s Tased
This dates back to a story we covered in October when Radio One Atlanta host Qri Montague said she did nothing to warrant being tased during a traffic stop.
Westwood One News Snags 45 Cox Stations
Westwood One News has signed a new agreement to provide breaking news on 45 Cox Media Group music stations in Atlanta, Houston, Tampa, Miami, Orlando, San Antonio, and several other markets.
Need Sales Ideas?
If all you're doing is transactional selling, here’s a sobering thought. You may be replaced by programmatic buying. That is, of course, unless you have more to offer, starting with proposals that are compelling, unique, and provide bigger and better results for clients.
Podcast: Blossom With “Local Direct” Growth?
Spanish-language radio stations can certainly attract listeners. But, what about advertisers? Here are some great ideas for increasing the number of appointments for your AEs and sales pros.
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