On the radio side, GEICO is constantly battling The Home Depot as the top weekly advertiser. On the podcasting side, GEICO is number one. Procter & Gamble has also taking a liking to this fresh new medium.
Magellan analyzed the most frequent podcast advertisers from Q1 2019. During that research, Magellan discovered that ads from 15 different Procter & Gamble brands aired on podcasts in the quarter.
Some of those brands included Align Probiotic Supplements, Charmin, Gillette, Olay, Old Spice and more. The majority of the ads were run on Comedy, Society & Culture, and News & Politics podcasts. However, a couple of ads were picked up on Technology and Arts podcasts.
During the first quarter of 2019, Magellan identified 2,440 brands or products advertised in pre- or mid-roll ads on the top 2,000 podcasts, excluding ads placed on back-catalog episodes of podcasts.
Here are the top 15 “brand awareness” advertisers in Q1 (Magellan defines ‘brand awareness’ advertisers as those that do not use vanity URLs or show-specific promo codes in their ads).
- GEICO
- Capital One
- Progressive
- Procter & Gamble
- TrueCar
- Policygenius
- Comcast
- Intuit
- Spotify
- Liberty Mutual
- Hulu
- Royal Dutch Shell
- AOA
- Edible Arrangements
- Uber
