According to Zenith Media’s 2017 Advertising Forecast, smartphones and tablets, are now the primary way users access the Internet. Mobile will account for 73% of time spent using the internet in 2018, up from 65% in 2016. By 2019, Zenith predicts that number to grow to 76%. And, in 2017, 53% of all internet ad spend is taking place on mobile devices with that number expected to grow to 62% by 2019.
