If you examine a piece of rope, you’ll find it’s never just one strand. One strand is easily frayed and snapped. The strongest ropes, like the kind that moor ships in harbor, are trusted because they’re multiple strands twisted together.
If one strand fails on its own, the boat is swept out to sea in the lightest wind. If one strand fails in a braid, the ship stays secure, even in the heaviest of gales.
For radio and television, the principle holds the same way. A newsroom working alone, a sales force working alone, a technology stack working alone, each one can hold for a while. But local ad dollars and Big Tech competitors are pulling harder than any single strand can withstand. Broadcast groups have to use everything in the playbook, together, to get stronger.
That’s the subject of a Forecast 2027 panel titled Converged Broadcast: The Cross-Media Radio, TV, and AI Playbook, set for November 12, with New York State Broadcasters Association President Heidi Raphael moderating.
Beasley Media Group Chief Executive Officer Caroline Beasley, Bonneville International President Tanya Vea, Graham Media Group Vice President of Technology Phil Brooks, and AdCellerant Co-Founder and Chief Executive Officer Brock Berry will break down how their own companies are braiding newsrooms, sales forces, technology, and AI into a single, stronger line.
The panel will cover building unified cross-platform newsrooms, retraining sales forces to pitch bundled audio and video campaigns, and using white-labeled digital tech and AI to grow local market share.
These executives join a growing list at Forecast, including Audacy CEO Kelli Turner, Heald & Hildreth Co-Managing Partner Frank Montero, Salem Media VP of Government Affairs Nic Anderson, and NAB Chief Legal Officer and EVP of Legal and Regulatory Affairs Rick Kaplan.
Join us at Forecast 2027, set for November 12 at the Harvard Club of New York City and produced by Radio Ink and RBR+TVBR. Secure your seat now. Due to the nature of the event, seats at Forecast 2027 are extremely limited and are filling up quickly.
About Forecast
Now in its 24th year, Forecast is the broadcast industry’s premier leadership conference, bringing together station owners, CFOs, group executives, and Wall Street analysts for a full day of invaluable data-driven sessions on the business of radio and television.
