After exiting Nueva Network earlier this year, Jose Villafane is back in the audio space. Partnering with his wife, Cindy, the duo has launched Audio Treehouse, billed as a “Total-Market Audio Solutions Media Company,” connecting brands with Hispanic audiences.
Villafane, who was recognized as one of radio’s Top 20 Leaders by Radio Ink earlier this year, says the mission is to simplify how brands buy audio in a fragmented media landscape.
The former Nueva CEO points to major brands like Progressive, Home Depot, and McDonald’s as evidence that radio works, and says Audio Treehouse is designed to help others tap into that potential. At launch, Audio Treehouse will offer 3,000 audio channels, 98% coverage of the US, and what the company says is 1 billion monthly social media impressions.
Audio Treehouse boasts a proprietary AI workflow to manage marketing, PR, operations, finance, creative, and RFPs.
Cindy Villafane is a corporate finance and operations executive with more than 20 years of experience in financial management, accounting, compliance, and business operations across media, advertising, and global organizations, including roles at Omnicom Group, LVMH-owned Thomas Pink, and Novo Nordisk.
Audio Treehouse Founder and CEO Jose Villafane said, “Hispanics are mainstream. Icons like Bad Bunny and Peso Pluma are among the top 10 most-streamed artists globally, influencing fashion, film, and sports. To capture a larger share of advertising dollars, we must utilize platforms that scale and seamlessly integrate our culture into the total market.”
Villafane added, “While audio achieves the largest reach, audience retention, and ROI, it historically receives the smallest share of media ad dollars. Since 2010, I co-launched Entravision Audio Solutions and Nueva Network, which combined generated an estimated $300 million in revenue with double-digit growth while the market was flat or declining. We achieved this by educating Fortune 500 brands on the power of radio, delivering instant results.”
