Two years ago, Townsquare Media’s Media Partnerships division did not exist. Now it is one of the company’s fastest-growing sectors, creating revenue even as an FCC license impairment charge pushed the broader business into a reported net loss for Q2 2026.
Townsquare reported second-quarter net revenue of $115.4 million, essentially flat with a year ago, while its Townsquare Ignite digital advertising division grew net revenue 11% year-over-year to $47.2 million. So far in 2026, digital has represented 57% of net revenue for the “Digital First Local Media Company.”
The company reported a net loss of $41.8 million for the quarter, compared to net income of $2.0 million in the same period last year. The swing was driven primarily by a $25.1 million increase in non-cash impairment charges tied to the declining value of Townsquare’s FCC licenses, along with a higher income tax provision.
Subscription Digital Marketing Solutions, the company’s Townsquare Interactive division, posted record Segment Profit margins of nearly 38%, even as net revenue declined 8.5% due to reduced sales headcount. Broadcast Advertising net revenue fell 5.5%, or 7.2% excluding political advertising. Together, Townsquare’s digital businesses accounted for 57% of net revenue and 59% of Segment Profit for the first six months of the year.
Media Partnerships, the division that white-labels Townsquare’s programmatic advertising infrastructure for other local media operators, continued its rapid growth. The business, which did not exist two years ago, now works with 16 media partners across 41 markets Townsquare does not own, extending the company’s total digital programmatic footprint to 115 markets when combined with its 74 owned markets.
Revenue from the segment is expected to more than double in 2026.
For the third quarter, Townsquare is forecasting net revenue between $108 million and $110 million. Full-year guidance narrowed to $425 million to $431 million in net revenue, within the company’s original range. “We believe the combination of multiple scalable, high-margin digital growth platforms and a durable Broadcast cash flow business creates a differentiated company with significant long-term opportunities to drive shareholder value,” said CEO Bill Wilson.
