Progressive Insurance continued its relentless domination of the national radio advertising market in a week that saw three familiar names return to the top five. Media Monitors data saw NBCUniversal’s Peacock streaming service drop off the list, following the Oscars.
For March 11 through 17, Progressive held a play count of 63,175. That number is slightly down from last week but far ahead of repeat second-placer, ZipRecruiter. The employment marketplace finished with 39,265 spins.
In the third spot, Verizon Wireless returned to radio in a major way, with 37,830 total spots. This was a significant jump from last week, where the cell-carrier finished 55th. Next came Lowe’s with 37,603 plays as Spring cleaning and home improvement season emerges.
Rounding out the top five, Discover Card made a significant impact with 35,620 plays.
