Podcast platform Libsyn has announced a partnership between its advertising marketplace, AdvertiseCast, and tech podcast network TWiT.tv (This Week in Tech). As an advertising partner, TWiT.tv will utilize Libsyn’s host-read and Automatic Ads solution to enhance its host-read programs with programmatic ad revenues. Additionally, TWiT.tv will leverage AdvertiseCast’s dynamic ad insertion to monetize their unsold audio inventory.
Founded in 2005, TWiT.tv features original tech podcasts with expert analysis, unbiased opinions, and knowledgeable hosts, covering the latest technology developments and providing tech reviews, recommendations, tips, and how-tos.
“We are thrilled to be chosen as a trusted advertising partner by TWiT.tv, a pioneering force in technology news podcasts,” said AdvertiseCast Chief Innovation Officer Trevr Smithlin.
TWiT.tv CEO Lisa Laporte remarked, “We’re impressed with Libsyn AdvertiseCast’s premium host-read expertise and programmatic advertising capabilities. Throughout our pilot phase, they’ve consistently demonstrated a higher fill rate, making them an invaluable partner for our next phase of podcast monetization and audience growth.”
