Motor Racing Network will unveil the results of their multi-market study on Next Gen Era NASCAR fans on The Encouragers Radio Rally podcast. The study, conducted by FMR Associates, aims to provide a comprehensive understanding of the American motorsports audience. The episode releases May 25.
The podcast, co-hosted by Loyd Ford from Rainmaker Pathway Consulting Works, Motor Racing Network’s Bob Quick, Kent Phillips from FMR Associates, and radio personality Meg Butterly, will reveal key findings about NASCAR fans, including their over-indexing in various consumer categories and surprising characteristics that may be of interest to broadcasters in different formats.
“We knew we would see some strong indicators about this audience, but this research
floored us,” said Bob Quick, Director, Radio Partnerships & Traffic at MRN. “It was
even more surprising what we found out about Top 40 and other formats we didn’t think
of as having large NASCAR fan bases. The NASCAR fan base is larger and more
diverse than people think. Reading this study is about really understanding the 21st
Century NASCAR audience.”
