Ntertain Studios, led by Lex Borrero and Tommy Mottola, and Audio Up Media have formed a strategic partnership to develop and acquire original content across various media platforms with a focus on Latin podcast programming. Ntertain Studios, known for its Latinx entertainment, will expand into podcasting with new shows, including a kid-friendly series called Anthem featuring original music from top Reggaeton artists.
The partnership will also involve co-creating original intellectual property that spans different media verticals. Currently, they are working on a scripted thriller called “El Fin del Mundo,” which will be developed for both podcast and streaming platforms. The goal of the partnership is to become a go-to destination for Latin talent looking to develop podcasts and explore multimedia opportunities.
“I’m extremely excited about this partnership, they are the best at what they do,” said Audio Up CEO Jared Gutstadt. “We have a great array of ideas, but I am particularly excited about Anthems. This is going to be a game changer for music discovery and brands across all these projects. Having previously worked in the sports world, I know that there is a place for this in non-traditional brand advertising and media.”
Latin-X is an offensive term to LATINO people. It is a woke construct made up by people with inadequate knowledge or understanding of Latin American culture or Romance languages. Don’t it unless you want to piss off a large demographic.
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