Barometer and ArtsAI have announced AB Daily, a no-code AI solution that offers daily monitoring of show and episode-level suitability for ads running on podcasts. AB Daily allows advertisers to have real-time insights and contextual information during their campaigns, enabling in-flight optimization for a better return on investment.
The program is already compatible with both direct and programmatic podcast buys and can be used alongside Barometer’s Media Planning Platform and ArtsAI’s measurement solutions. The partners are working on a future roadmap that will offer even more real-time and targeted advertising controls for podcast ad buys.
Barometer CEO Tamara Zubatiy said, “Publishers & advertisers can now get started using something like the “full stack” of podcast advertising, gaining visibility into signals that have previously been unavailable at this daily, episode-level resolution. Best of all, AB Daily, as well as all Barometer solutions, empower advertisers to fine-tune their podcast safety & suitability standards based on combinations of custom factors including genre, context, host sentiment, and more.”
“One of the key reasons Display ad spend is $64B and Digital Video is $47B vs Podcast’s $2B, is because those mediums for years have offered daily and real-time-brand suitability safeguards. This innovative ArtsAI Barometer partnership will bring these safeguards to podcasts, enabling the podcast ad ecosystem for direct as well as programmatic buys to grow exponentially,” said Erik Lundberg, Chief Revenue Officer for ArtsAI.
