Libsyn’s AdvertiseCast has entered into an exclusive advertising agreement with The NewsWorthy, a daily news podcast hosted by award-winning journalist Erica Mandy. The program will leverage AdvertiseCast’s full-service advertising platform to augment its host-read program with programmatic ad revenue.
Erica Mandy launched The NewsWorthy in 2017 after recognizing a strong desire for delivering fair and accurate news reports.
“Our renewed partnership creates a clear opportunity for brands and advertisers to align with The NewsWorthy’s ‘fast, fair, and fun’ take on the day’s top stories and reach a growing set of engaged listeners seeking trustworthy news sources,” said Libsyn Chief Innovation Officer Trevr Smithlin.
“With Libsyn as our longstanding hosting partner and AdvertiseCast as our valued advertising platform, I’ve been able to grow The NewsWorthy into a sustainable business and provide credible value to our news-loving listeners on a daily basis,” added Mandy.
