The latest Borrell Local Marketing podcast looks at if podcasting could provide a life raft for newspapers. Hosts Gordon Borrell and Corey Elliot look at podcasting as a way newspapers can boost sagging digital revenue.
The podcast features an interview with Darien Southerland, President/CEO of BG AD Group who has a podcasting idea that might just get Newspapers back in the race.
You can listen to the podcast Here.
