The company is calling it an audio and visual refresh of the all-News station. On Tuesday, KCBS debuted new imaging, featuring voiceover artists Randy Thomas and Roberta Solomon, and this new logo. We’ve included the old logo in the story so you can see the change.
Market Manager Greg Nemitz said, “KCBS is an iconic news brand and it’s only fitting that our new image is of an equal caliber. These changes are part of the KCBS evolution that elevates our connection with our broad Bay Area audience.”
Randy Thomas said, “I am incredibly proud to be a part of this legendary radio station serving San Francisco’s Bay Area. To be teamed with another woman to brand KCBS is an honor.” Thomas’ voiceover highlights include the Oscars, the Super Bowl, the Emmy Awards, the Tony Awards, and the SAG Awards. Thomas currently serves as an advisory board member of the Don LaFontaine Voiceover Lab in Los Angeles, where she mentors aspiring voice artists.
Solomon added, “It’s so exciting to be part of the brand innovation for KCBS. It’s an honor to be part of this iconic station’s evolution, but especially so to shape its sound with another woman.” Solomon has imaged hundreds of radio stations throughout her career and has served as the sponsorship voice of the Kansas City Chiefs Radio Network for 14 seasons. She has voiced promos for every major television network, Emmy-winning documentaries for National Geographic and the Smithsonian Channel, and is the branding voice of TV stations in multiple markets.
KCBS also recently launched original and local podcasts, including 10Q With Stan and Susan, How To Bay Area, The Crisis Next Door, and The News Vault. The station will celebrate its 51st year as an all-News station in May.
