The name of the new brand is Radio.com Sports, and Entercom hopes it will help raise the visibility of the company’s exclusive sports content. Entercom owns and operates 35 all-sports stations, including WEEI in Boston, WFAN in New York, and SportsRadio 94.1WIP in Philadelphia.
Entercom President of Sports Mike Dee said, “Radio.com Sports is a strategic initiative to further elevate our existing portfolio of local brands and personalities and provide a more robust and unified experience for fans coast to coast. The platform also offers our advertisers an efficient way to tap into Entercom’s scale and multiplatform content.”
As part of its launch, Radio.com Sports will kick off an Insiders program, a network of experts across all major sports who will make appearances on Entercom sports stations nationwide to provide insight and commentary. This premium content will also be available on demand on the Radio.com app and website. Sports insiders will include Joe Girardi, former Major League Baseball player, manager, and current analyst for the MLB Network; Ross Tucker, former National Football League offensive lineman and current national sports broadcaster; Bob Nightengale, USA Today MLB columnist; Jason La Canfora, CBSSports.com NFL columnist; Armando Salguero, Miami Herald sports columnist; as well as others who will soon be added. These sports insiders will join existing Entercom sports broadcasters to round out the program.
Additionally, Radio.com Sports will launch its Breaking News Alerts, delivering breaking news on a national scale triggered by both national and local sports news in real time. The transition to the Radio.com Sports brand on Entercom’s broadcast and digital platforms does not affect the CBS Sports Radio Network, which the company operates in a joint venture partnership with Westwood One.