According to Edison Research, consumers are more likely to listen to audio in their vehicles than in any other location, including their homes. Edison says the automobile is by far the most popular place for people to listen to AM/FM radio.
More than half of all Americans age 13 and older report listening to radio in their cars on any given day, according to Edison’s Share of Ear study, which shows that 54% of all people who listen to radio on any given day listen in their cars and in no other location.
The younger a radio listener is, the more likely they are to listen to broadcast radio exclusively in the car, and in no other location. Nearly two-thirds of those aged 13-34 who listen to AM/FM radio on a given day listen in the car and nowhere else.
The Edison Research team will be at the Radio Show in Orlando next month hosting a session called “Miles Different: In-Car Audio 2018.” Edison’s Larry Rosin will summarize data from Share of Ear, Infinite Dial, and a unique tracking survey performed with NPR, to show the state of in-car audio today.