That’s according to a new blog posted by Westwood One’s Senior Director for National & Local Insights Doug Hyde who says the podcasting ecosystem offers seemingly endless choices for news, information, opinions, entertainment, and storytelling. “It’s no surprise that podcast listeners are voracious consumers of spoken word audio content.” According to Hyde podcast listeners are 84% more likely to listen to news content on any device in a typical day and 113% more likely to listen to sports content.
Hyde adds that podcasting is the new delivery platform to reach active and engaged spoken word content listeners and political candidates would be wise to spend some of their advertising dollars in that medium. “Podcasting is the new town hall for political discussion, attracting left-leaning, independent, and right-leaning voters alike. While share of time spent to podcasts leans slightly more Democratic and Independent, podcasting delivers a similar listener reach among Democrats, Independents, and Republicans. Podcasting is a wise choice for candidates looking to impact all key voter segments leading up to November.”
Read the entire blog HERE
