In an interview highlighting his new deal with CBS, Kevin Weatherly explains to Forbes contributor Steve Baltin why brands like KROQ in L.A. are still very important to big-time artists like Sting, U2, and Coldplay despite the media’s love affair with streaming companies. “KROQ is a heritage brand that has supported these artists through the years and they know that when they have the new record coming out or they’re gonna put a show on sale we’re gonna be there to support them with our full backing,”
Weatherly tells Forbes the future for radio looks brighter than ever. “The other thing is with the way technology has blown up the last 10 years and the way people consume music and discover music it’s all changing so rapidly. And to try to stay a step ahead of that is something else that is really exciting.”
Baltin points out that one of the keys to KROQ’s success has been branding with special shows they’ve created such as December’s Almost Acoustic Xmas and the summer kickoff Weenie Roast Y Fiesta. “Over the years, those shows have consistently featured the biggest names in the Alternative world.” And he ends the article with this statement: “And having Bruno Mars, Coldplay, U2, Sting, Taylor Swift and more support terrestrial radio makes a pretty emphatic point – radio is far from dead.”
