The $240 million blockbuster deal announced by Beasley and Greater Media Tuesday night certainly had the radio industry buzzing. Interim CEO and CFO Caroline Beasley says this deal represents a “transformational growth opportunity for the company” founded by her father George Beasley. “The transaction increases our broadcast portfolio by approximately 40% and more than doubles our audience reach, giving us both market-leading stations and great brands.”
Beasley says the company has actively managed its station portfolio with the goal of providing local communities with great entertainment and critical information. “A focus on strong core programming and targeted localism has been the foundation of both companies’ operating philosophies, ratings strength, and market leadership. As such, we intend to implement our proven strategy of focusing on local programming and effective digital media marketing solutions across the two companies, as well as best practices from our existing operations with those from Greater Media.”
