Berner said it was normal operating procedure for the prior Cumulus administration to take weeks to answer a request from a local market, if they got back to them at all. Now, Berner says the company has instituted a process where the executive leadership has committed to respond to the local markets within 48 hours.
Berner said, “Decisions are being made better and faster. And, she adds the feedback from the local markets is positive. A recent survey sent to employees stated 89% of Cumulus employees believe the culture is changing for better, 87% are proud to work at Cumulus, and 84% are excited about their future with the company.
Berner said the new plan is to shift from a corporate command and control structure to an organization where local markets run their business with corporate providing oversight and support. And, senior management is now financially incented to make decisions that max benefit to the entire company.