Don’t lose advertising dollars to digital. Take control with practical strategies you can pitch tomorrow. Many stations complain that they’re losing revenue to digital platforms, yet Hispanic broadcasters actually have an edge: Surveys show Hispanic consumers index among the highest in terms of digital use in almost every category.
How well do you understand your digital assets and how to combine them in seamless campaign strategies to engage both advertisers and consumers? Let top experts from outside the radio box help you connect the dots across platforms and devices to create practical programs you can pitch tomorrow. Learn what you need to know to make the most of digital at the Smarter Digital Strategies panel, only at the Hispanic Radio Conference.
Anne Kensington-Lott is vice president, SE Region & Hispanic platform for Gen Media Partners. Her responsibilities include growing the entire Gen Media Partners platform, with a particular emphasis on expanding Hispanic business through additional station representation and utilization of the company’s radio, digital, audio, television, and out-of-home assets. Kensington-Lott’s experience includes over 25 years as an advertising sales executive and sales manager within both the Hispanic and general-market radio and media sectors. The bi-lingual executive joined Gen Media Partners from Comcast Spotlight, where she had been sales manager, local TV, and interactive media since 2007.
Gabriel Barnes, owner and managing director of DRS Media, brings expertise in the field of media mobile applications, mobile streaming, digital advertising, and mobile growth. DRS Media is a leading provider of digital marketing services aimed at assisting radio stations in better capturing local digital advertising dollars. Through the use of industry-leading ad-targeting capabilities and reporting tools, radio groups and SMBs are able to effectively reach the best target markets. Before DRS Media, Barnes helped grow Kickanotch Mobile, a developer of smartphone applications for the broadcast industry, to over 100 media clients nationwide. Kickanotch was later acquired by Mersoft Corp, founded by Barnes.
Kelsey Klevenberg, director of market development for Zipwhip, was raised in Missoula, MT, and now resides in Seattle, Washington. In between he earned B.A. and M.S. degrees, and spent four years as a wilderness guide in and around Glacier National Park in Montana. He has been with Zipwhip since 2012, and oversees hiring, training, and day-to-day sales for several verticals, including radio. After work he can be found at South Seattle CrossFit, or stomping around the many trails near Seattle.
Jorge Mercado is consumer connections director for ALMA. He has an impressive 18-year track record in Hispanic media and marketing that includes work for national brands such as General Motors, GMC, Farmers Insurance, Sprint-Nextel, and the U.S. Navy. Lured from Prisa Digital, where he served as associate VP of marketing and communications, Mercado is a specialist in launching and re-launching brands with a combination of traditional media and new platforms. Mercado previously acted as director of marketing at Terra Networks USA, where he re-launched the brand for the U.S. market and developed brand strategy, digital and traditional marketing initiatives, as well as working with global communications and marketing teams across Brazil, Mexico, Argentina, and Colombia. His portfolio also includes a stint as digital marketing manager and media supervisor at accentmarketing, a full service Hispanic agency.
Chase Rupe serves as director of special projects for NextRadio and is a vice president of programming and operations for Emmis Communications. His role at NextRadio involves various strategy, content, and partnership initiatives. He also oversees all audio streaming initiatives company-wide, contributes to the corporate programming team, and conducts and implements strategic work for Emmis’ various divisions and respective initiatives. Rupe began his career in radio on-air with Connoisseur Communications at WHOT-FM in Youngstown, OH, and went on to program various stations and formats at the local- and group-level for iHeartMedia (then Clear Channel) in Youngstown, OH, Raleigh, NC, and Tulsa, OK, before joining Emmis in 2006.
URGENT: The special hotel block reserved for the conference is nearly sold out. Book soon, or risk paying full Florida rates in the prime tourist season. Don’t miss out! Click here to book your room now.
The Hispanic Radio Conference, March 22-23 in Fort Lauderdale, is the only conference dedicated solely to Hispanic radio. Now in its 7th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95% of the 50+ million Hispanics in this country.