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(by Roy Williams) Your radio station is approaching an intersection. The light is green. Turn left, and you’re headed toward Excellence. Turn right, and you’re headed toward another kind of Excellence. Go straight, and you’ll arrive at Mediocrity.

(by Ron Robinson) Like Igor, radio seems to have no consciousness of its own debilitating deformity – its “hump.” Now, I understand this is a claim that might generate a few unforced snorts of righteous indignation. Yet, I maintain: Any shouts of outrage are, essentially, a representation of “hump denial.”

Kelley was well-known to Chicago listeners as an on-air personality with WGCI-FM. In October, 2015, iHeartMedia also gave her dual PD duties with WGCI and WKSC-FM. She was 45 years old.

He was one of the biggest rock radio voices in Houston and went on to use his booming voice to start his own production company. Mike McGuff reported Moffett's passing by writing radio "lost a musical genius."

Sports Radio 104.3 The Fan (KKFN-FM) Program Director Armen Williams announced Friday that Mark Schlereth will be joining Mike Evans to host Schlereth and Evans, weekdays from 6 a.m.-9 a.m. on Sports Radio 104.3 The Fan, beginning Monday, January 25, 2016.

Digital website Digiday points out that it's been about a year now since CBS launched its Play.It podcast network. Advertisers the company was able to land include Dunkin’ Donuts and DraftKings.

If you think Borrell's prediction of 37% growth in digital ad spend in 2016 is crazy, consider this: In 2015, local digital ad spend grew by 35% and Borrell is making that bold prediction for 2016 based on a survey that showed nearly 60% of SMBs plan to increase digital advertising. Borrell projects that in 2016 local businesses will spend nearly $66 Billion on some form of digital advertising.

And this revenue will come from Run of Site Display, Targeted Display, Email, Paid Search and Online Audio according to Borrell. New York City will scoop up $3.5 Billion of the $65 Billion Borrell projects will come from 53 markets the company surveyed in its latest report.

STRATA announced Thursday that all of iHeartMedia's digital audio inventory is now available to ad buyers through STRATA's systems. It now gives over 1,000 advertising agencies the ability to access iHeartMedia's digital inventory using STRATA's media buying system. Ad buyers and agencies can now view iHeartMedia's digital audio inventory in STRATA's systems, including data on local markets, audience, and ratings.

Christopher “Matthews” Wagnon will take up the co-host position of the New KMLE @ 107.9 morning show, effective immediately. He joins Nina D. who has been with the morning show since November 2012.