ESPY Auction Big Boost For V Foundation
Start the bidding! More than a hundred items are going on the block for ESPN Radio’s 12th Annual ESPY Day Auction to benefit The V Foundation for Cancer Research. They include tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and behind-the-scenes experiences.
Now We Know When CBS Radio Goes Public
The mothership at the CBS Corporation is planning to take its radio division public by the end of the month. The announcement was made by the company in a preliminary prospectus filed with the SEC on Wednesday. Back in March, CEO Les Moonves announced the company was exploring all alternatives, including a sale, a spinoff, or even a swap of the radio division. The company has been in a quiet period lately and it appears that spinoff will happen sooner rather than later.
PodWave Launches As Podcast Advertising Marketplace
AdsWizz, in partnership with National Public Media, has launched Podwave, a marketplace for podcast-specific advertising. The company announced that Podwave will provide its publishers with ad creatives specifically tailored to podcast content, and creates a dedicated venue for advertisers targeting the in-demand audiences of premium podcasts while providing them with detailed metrics.
Baka Boys Choose United Stations
United Stations Radio Networks has signed a deal with producers the Baka Boyz to handle the advertising sales in all the programs created, hosted, and distributed by the Baka Boyz. The programs airing now are the Baka Boyz All Star Hit Mix which is geared toward CHR and Rhythmic CHR, and the Baka Boyz Hip Hop Master Mix which is a more Urban program.
It’s Middays For Citizen Kelly On WCGO
Sometimes-controversial political talk jock William J. Kelly’s The Citizen Kelly Show has been expanded to middays on AM 1590 WCGO. The Emmy award-winning producer and commentator starts his noon to 2 p.m., Monday through Friday, shift this week in the Windy City.
LeBatard Leads Record ESPN Podcast Month
In June, and for the fourth consecutive month, ESPN Audio broke its record for the number of podcast impressions with 47.6 million. That's an increase of 63% over the previous June (29.2 million) and it breaks the record set in May (41.2 million). From the ESPN Radio Talk lineup, the Dan LeBatard Show was number one with 5.9 million impressions.
NextRadio Expands Into Canada
NextRadio is now live in the Google Play store in Canada, allowing over a million consumers with FM radio-compatible smartphones to download the app. NextRadio President Paul Brenner said, “This expansion was a natural next step as many handset makers provide the same phones in Canada, making it easier for them to turn on the FM chip for both countries at the same time.”
Managers: Be Sure You Know All FCC Rules
(By John Garziglia) On July 4, PBS-affiliated television stations nationwide purported to show live fireworks from the Mall in Washington, DC, without directly informing viewers that they were instead showing “a combination of the best fireworks from this year and previous years. It was the patriotic thing to do” (PBS twitter posting @July4thPBS - 9:28 PM - 4 Jul 2016). This is possibly a violation of Section 73.1208 of the FCC’s rules. Here's what radio managers need to know...
How Strong Are Your Client Relationships?
It's all about relationships with clients, and apparently more and more clients are not comfortable with the relationships they have with advertising agencies. One of radio's biggest strengths has been the ability to develop strong long-lasting relationships with clients. A new study by a company called Advertiser Perceptions found that 58% of respondents plan to review their agencies in the next year.
Record Auto Sales in First Half of 2016
Here's an update on radio's largest advertising category. Autodata reports that U.S. light-vehicle sales improved 1.5% year over year to 8.65 million units in the first half of 2016. That's a record. Sales increased 2.5% to 1.5 million units in Jun 2016.















