New York Added 80 New Advertisers in 2016.
That's according to the second half State of New York Market Report released by the New York Market Radio Association (NYMRAD), Monday. The organization also says nearly 200 advertisers more than doubled their spending in New York City and 15 product categories were up by double digits.
Plenty of Valentine’s Day Ads To Go Around
Both ProFlowers (33,323 ads) and Shari's Berries (21,566) ran heavy schedules on radio stations across the country last week, according to the latest Media Monitors chart. ProFlowers ran the second-most ads, behind GEICO (46,777). Shari's Berries was eighth on the list. Rounding out the top five were AutoZome (30,407), Walgreens (28,643), and McDonald's (28,550).
WNCY Radiothon Reaps Big Bucks For St. Jude
It was the Appleton/Oshkosh - Green Bay, WI, station's 20th Annual St. Jude Radiothon. The February 9-10 event, which was held in Green Bay, raised $300,124 for the fight against childhood cancer.
Hillman Takes Charge Of Sales In SW Florida
Beasley makes the announcement that Allyson Hillman is the new D.O.S. for its Southwest Florida cluster. Hillman served in management for 10 years in Detroit radio and relocated to Southwest Florida from Savannah-Hilton Head.
Staff Changes At The RAB
The RAB has created a new position and promoted Tiffiney Wyatt (left) to Business Development & Insights Associate. Wyatt has been with the RAB for more than 17 years. And joining the Membership team is Rita Landells as Member Response Manager. Landells has worked for ABC TV, CBS TV Local Media, MTV Networks, Spike TV, and iHeartMedia in Dallas.
Lake Charles Adds Kidd Kraddick Show
Lake Charles Louisiana Top 40 outlet "Hot 103.3/KBIU-FM" has picked up The Kidd Kraddick Morning Show.
Chicken Soup Scoring Healthy Numbers
Since coming quietly onto the scene at the end of January, 2017, the Chicken Soup for the Soul podcast has surpassed one million downloads. The podcast is hosted by Chicken Soup for the Soul’s publisher, editor-in-chief, and author Amy Newmark.
iHeart Selling “Clear Channel” To Outdoor
iHeartMedia is selling the intellectual property to the words "Clear Channel" to its subsidiary Clear Channel Outdoor. It was back in 2014 that Clear Channel Radio changed it's name to iHeartmedia, however the Outdoor division is still called Clear Channel. Wells Fargo analyst Marci Ryvicker, who covers the Outdoor division, speculated what this might mean.
Do Target Demographics Reflect “Purchasing” Reality?
(By Bob McCurdy) I recently came across a 2015 Google/Ipsos MediaCT study that concluded 40 percent of all baby-product purchases came from households without children. To say that this statistic was counter-intuitive is an understatement; so I accessed Scarborough to see if it supported Google’s findings. It did.
What Do Women Want From Radio?
Starting this week Alan Burns and Associates will answer that question with the results of a national study of 2000 female radio listeners. Burns says the first presentation, which will be Thursday, feels like a “State of the Union” message for radio.















