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Details of a new Nielsen study, commissioned by Westwood One, were released Monday. The focus was listeners who were exposed to a "major motorcycle" brand that ran ads during Westwood One's coverage of the NFL and NCAA basketball. And Pierre Bouvard says the results were outstanding for radio.

A podcast with a difference debuts on WRALsportsfan.com, Tuesday, February 14. The eight-week podcast, NC State Stuff: Is there a curse?, looks at the mythological North Carolina State sports curse.

We've been reporting for years that businesses have been shifting their ad dollars to digital. It's the shiny new platform and everybody's doing it, often without measuring whether campaigns are even working or not. However, this story might give some of your advertisers pause the next time they consider advertising on the latest and greatest social media site.

In the issue out this week and our next several issues, Radio Ink will be spotlighting companies that are generating real digital revenue for radio. XAPPMedia is a technology company that focuses on interactive audio services, and one of the goals of the company is to help radio stations generate revenue in the voice space, which includes Alexa and Google Home.

(By Deborah Parenti) I am no sports expert — especially not about football — but this year’s history-making Super Bowl game reminded me — as it should everyone, no matter who you were rooting for — that perseverance pays off. That it’s “not over ‘til it’s over.” You know where this is going. Radio. Resilience. Rewards.

Another teaser from Alan Burns and Associates about new data they are releasing this week. Burns and Associates and Strategic Solutions Research say the data they have compiled show 87% of millennial women look forward to listening to radio, and 79% feel there’s a local radio station that really understands them.

This guarantee relates to those ads that come up on your feed with video. Advertisers will now be able to buy ads with the option to only pay when videos play with the sound on, according to Advertising Age. Advertisers are demanding more accountability and it looks as if Facebook is trying to deliver.

CMG in Miami is bringing Michael Baisden and his syndicated afternoon show to afternoon drive on Hot 105 as of Monday. Baisden was on Hot 105 from 2007 to 2013. SuperRadio is syndicating the program in collaboration with American Urban Radio Network and Perry Broadcasting. Cox's KISS in Atlanta is the flagship station.

Michelle Conrad is the new Social, Mobile, Digital Consultant at Paragon. Prior to joining Paragon, Conrad was in social media analytics for Oracle, Senior Social Media Account Manager for Friend2Friend, and Social Media Associate for Gunshot Digital. She operates Yooreka Social in Denver.

It took place in Jackson, Mississippi, at WMPR, which is owned by Charles Evers. According to The Clarion-Ledger the vandalism occurred just a few days after the home of Respect Our Dollars President Stanley Wesley had the same thing happen to his house, which was also set on fire. Wesley hosts a talk show on the station.