Bidding Over The Airwaves Brings Big Bucks For United Way
Nothing like a good auction to get the blood pumping and the dollars flowing. On Friday, March 3 WHCU (Ithaca, NY) Morning Newswatch host Lee Rayburn auctioned off a different restaurant and wine pairing every hour to listeners. The auction raised $5,030 in 12 hours (6 a.m. to 6 p.m.).
iHeart Gets Creative With Snapchat
iHeartmedia continues to show how it's hip with the times when it comes to using the latest social media platforms. This past weekend at the iHeartRadio Music Awards, winners of several award categories were announced using Snapchat. Artists that could not make it to the show snapped 10-second acceptance speeches. Check out some of those videos HERE.
GM’s: How Important is Local to You?
Local, local, local. We hear that a lot when asking managers about making a radio station successful. We also hear that as long as content is entertaining, it doesn’t matter where it comes from. So which is it? We turned to a panel of managers who were on Radio Ink’s 2016 Best Managers list for the answer to this question: How important is local autonomy in making a station successful today? Here's what these top managers had to say...
Thank You Entravision Sacramento
Our good friend Angie Balderas, SVP/Integrated Marketing Solutions at Entravision Sacramento, and her talented team put together this great video for Radio Ink's upcoming Hispanic Radio Conference. The conference is set for March 28 and 29 in Fort Lauderdale and feature's Commissioner Michael O'Rielly as one of our keynoters. Check out the video HERE.
Get On The Same Page As Your Listeners
(Bob McCurdy) It's easy to fall prey to what psychologists refer to as the “false consensus” effect, which is when someone over-estimates how much others share their behaviors and beliefs. The danger of this “false consensus” is that it leads to marketing plans and media choices that would influence the designer of the marketing plan but not the consumer. This is dangerous to the long-term health of any business.
10 Morning Shows Talk Trump
(By Randy Lane) How do radio personalities, who thrive on authenticity and topicality, acknowledge the hottest topic on earth? We talked to several of the top morning shows around the country and found that there is no one-size-fits-all answer for how to handle our polarizing president. Here’s what they say...
Is It Local Or Is It…
Local or syndicated is one of the most difficult decisions a manager or programmer can make. Syndicated talent brings the buzz of a well-known name, the access to major artists and entertainers, and high production quality. Yet that national star cannot drive your auto association’s new car or open a new club or venue.
Language On Life Support
(By Ronald Robinson) Radio, for the most part, is made up of the moderates – those who go along with the ingrained or imprinted traditions, keep their heads down, and who also realize the diminishing returns that come from challenging any of the litany of radio’s vaunted edicts.
Augusta Stations Shuffle The Deck
Power 107.7 (Hip Hop/R&B) and 96.3 Kiss FM (R&B and Old School) in Augusta, have made some programming changes. The Breakfast Club will broadcast from 6 -10 a.m. on Power 107.7, and Steve Harvey will broadcast from 6 – 10 a.m. on 96.3 Kiss. The Fattz and Cher Morning Show will now broadcast on weekdays from 3 - 7 p.m. on 96.3 Kiss FM.
Stevie Loves iHeartMedia
In a big night for the company, iHeartMedia received 11 Stevie Awards at the 11th annual Stevie Awards for Sales & Customer Service in Las Vegas. The awards honor companies that set the industry’s highest standards of excellence for sales, business development, contact centers, and customer service.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
