News

iHeartMedia’s ALT 105.7, “Atlanta’s Rock Alternative,” announced Thursday the debut of The Woody Show, effective January 3, 2018. The top-rated morning show will broadcast Monday through Friday, 6-10 a.m. ET. 

(By Lisa Thal) "You can't manage what you don't measure." How many times have you heard that? This is to say that, unless you measure something, you can't manage improvement. Sure, it’s our responsibility to make sure we're taking advantage of all the systems available to help us measure our team's effectiveness, but how do you measure your sales team’s emotions?

(By Deborah Parenti) The new year is a good time to think not only about what we want to accomplish, but to resolve how we’ll do that. And resolve whether we want to be “whiners or shiners.” Do you want to grow your career? What steps are you willing to take to make it happen? Since graduating from college, how many industry seminars have you attended?

Judging by the amount of feedback we received from his Thursday column, Walter Sabo struck a nerve yesterday. In his piece entitled "The Sad State of Radio...People," Sabo stated that nobody has a problem with radio, except radio people. In case you missed it, here's Sabo's column again...and your comments about it from Thursday.

(By Ronald Robinson) Let’s be clear: Radio creative is occasionally applied to generate the retention of interest in listening to the ads, and to generate emotions in an audience. This is in order to influence them for the benefit of the station and its advertisers. This approach, this process, is far more powerful than simply delivering content information. 

(By Eric Rhoads) I was first exposed to Dick Orkin’s voice when listening to the Chickenman series on WOWO in my hometown of Fort Wayne, Indiana, during my youth. Though that was my parents’ and grandparents’ station, I tuned in for Chickenman because I didn’t want to miss an episode. The same became true for The Secret Adventures of the Tooth Fairy.

Fran Schneidau began in radio at WICC in Bridgeport, Connecticut. She moved to WCBS in New York in 1978 where she worked for 39 years. Schneidau retired earlier this year and Gov. Dan Malloy declared Feb. 3 "Fran Schneidau Day" in Connecticut. This 2015 picture is with Malloy (Courtesy Maritime Aquarium in Norwalk).

(By Roy Williams) “I was told that repartee heightens the attention of an audience.” “Is this going to be like that time you told me about ambergris?” “What do you mean?” “There I was, minding my own business, when you started telling me how the most expensive perfume in the world comes from whale puke. Like I needed to know that.”

(By Mark Gorman, CEO, Matrix Solutions) Is local radio advertising worth the money? Simply put, yes. With U.S. digital advertising poised to make $83 billion in revenue this year, some advertisers are now finding it difficult to make the case for radio – especially local radio.