The Most Important Content To Grow Your Brand
(By Ryan Wrecker) Whether it’s creating a video, a blog, a podcast, or anything for the website, everyone involved needs to know it’s worth their time. So what is the most effective content to produce for your station or personal brands, and where is the best place to distribute that content so it has a lasting effect?
Hispanic Radio Podcast: L.I. Latinos Bring Sales Success
The East End of Long Island is known by many as a weekend and summer playground for affluent New Yorkers who enjoy such locales as Montauk and The Hamptons. But, did you know that Suffolk County, NY, is also a hotbed of Hispanic market growth?
Myers: Audio Ad Spend On The Rise
According to "media ecologist" Jack Myers, total U.S. audio ad spend has recovered from a 14% decline between 2000 and 2010. Myers is now forecasting that by 2020, advertisers will spend over $20 billion on audio advertising in the United States. A lot of that growth is driven by solid growth in digital.
Hernandez Upped To PD At KALV/Phoenix
Chris “DECiPHA” Hernandez has been promoted to Program Director for LIVE 101.5 in Phoenix (KALV-FM). Hernandez was previously the Assistant Program Director and Music Director for the station.
Harris New Promotions Director At WGCI/Chicago
Matthew Harris has been named Promotions Director for Hip Hop station WGCI-FM in Chicago. Harris joined iHeartMedia Chicago in late 2017 and worked at Cumulus in Peoria before that.
Free Beer And Hot Wings Host Arrested
Joseph Gassman was suspended from the show after being charged with two counts of domestic battery. He's known as Producer Joe on the show. The 35-year old was charged with two misdemeanor counts of domestic battery.
Boomer Jumps From iHeart To Cumulus
Christopher “Boomer” Layfield is the new Operations Manager for Cumulus' three stations in Indianapolis. He'll also program Country station WFMS-FM. Layfield heads to Indianapolis from Charlotte where he was a PD for iHeartMedia. He's also held programming positions in St. Louis, Richmond, San Diego, and Nashville.
Cabana Takes On New Consequence
AdLarge’s cabana has announced an exclusive podcast ad sales partnership with music and pop culture outfit Consequence of Sound. Noted for its popular music news blog, Consequence of Sound is expanding its influence into the audio space.
The Buck/Puck Stops Here
Sports Radio 950 KJR AM announced Tuesday the debut of the new Chuck and Buck in the Morning show and The Jason Puckett Show, effective March 26. Chuck and Buck in the Morning will broadcast weekdays 6-10 a.m. and The Jason Puckett Show will broadcast weekdays 10 a.m.-1 p.m.
A Perfectly Executed Podcast
When Bonneville decided it was time to get into the podcast business, it turned to an obvious group for suggestions: employees who speak to and have a connection with the community. Rachel Belle had an idea — and the company loved it.















