News

Our thanks to Pete Cloutier and the team at Regional Radio in upstate New York for introducing us to Bob Kellogg who runs 15 New York locations of Warren Tire Service, which was  was created in 1983. Kellogg took over running the business after serving in the Navy for 14 years. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

(by Bob McCurdy) A friend in Sioux Falls forwarded an article from WARC (World Advertising Research Center) last week titled, Video Impact: The Value of Mass Marketing Compared to Targeting, which detailed an in-depth study conducted by SevenOne Media, one of Europe’s leading sales organizations for audiovisual media. The goal was to determine if dollar-for-dollar, “targeting” or “broadcasting” generated more revenue.

(by Randy Lane) Ten years ago, someone could call and ask me to help them find talent for their show. Immediately, I could think of several people or shows to recommend. This is not the case any longer.

VSiN, a network dedicated to delivering daily information about sports gambling, has signed an agreement with Beasley’s WBZ-FM 98.5 The Sports Hub. WBZ will run VSiN updates covering how the sports betting markets are reacting to Boston’s sports teams.

Entercom and the NFL's Houston Texans have agreed to extend their current partnership which means SportsRadio 610 (KILT-AM) and 100.3 The Bull (KILT-FM) in Houston will continue to carry all Texans games. Plus, Mega 101 FM (KLOL-FM) in Houston will broadcast all games in Spanish. The new multi-year extension runs through the 2027 season.

Adams Radio Group has moved heritage Classic Rock “BIG Classic Rock” to a new frequency in Salisbury-Ocean City. The station is now simulcasting Classic Rock on 25,000 watt 107.7. The station will continue to broadcast on the original frequency, 98.5, while listeners migrate to 107.7.

Midday host of JVC’s “Your Island Live”, Tom Schiliro was prepping for his show last week when he had an interesting call on his cell phone. He said the phone rang and the caller ID said “White House.”

Wisconsin sports talker Bill Michaels was hit by lightning last Thursday in Eau Claire while hosting his show from a golf club. Michaels told the Milwaukee Journal Sentinel he was sitting at a metal-mesh table when he was hit.

Beasley has promoted Pete Forester to Director of Sales at WMGQ-FM and WCTC-AM in New Jersey. Over the past fourteen years, Pete has served as the National Sales Manager for the company’s New Jersey-based radio properties.

Cumulus Nashville is bringing Clay Travis back to WGFX/104.5 The Zone in Nashville to cover pre-mornings 5A-6A. Travis got his start in radio as co-host of the popular 3HL on WGFX in 2010. The program will lead into The Wake Up Zone, which airs weekdays from 6A-10A.