News

Marketron has announced several new senior appointments including Mike Jackson (pictured) being appointed Senior Vice-President of Engineering. Here are the other changes at the company... 

In our continuing series of interviews with radio stations in the line of fire of Hurricane Florence, today we hear from Fayetteville Market Manager Erika Erika Beasley and Operations Manager Randy Bliss (pictured here) who say they are prepared for battle. "This is the time we as local broadcasters do what we do best, serve our local communities that we live and work in."

Jeanette Tully passed away on September 11 in Nashville. She was a dominant presence in the broadcast industry, where her extensive media knowledge and financial acumen were sought by titans in acquisition and station management for the past 40 years.

Molly Cruz is the new APD and Music Director for 103.7 KISS-FM (WXSS-FM) in Milwaukee. Cruz will continue in her position as midday drive host, APD, and Music Director for sister station 99.1 The Mix.

The Tom Kent Radio Network has launched Sweet Soul Weekend hosted by legendary WBLS New York City radio personality Jeff Foxx. The program targets adults with the greatest soul hits primarily from the 80s and 90s and is available all weekend.

Reggie Dee works for Alpha Media in West Palm Beach. Today, he's very far from West Palm Beach. Right now Reggie is somewhere between Wichita Falls and Layton, Oklahoma. He's on his way to Seattle. You might think, so what, that's no big deal, a lot of people drive across the country. Reggie Dee is walking. He's walking for a cause and a promise. A promise he made to his mom.

The team at iHeartMedia sees the growth of podcasting and has decided it is real. The company announced on Thursday that it's buying Stuff Media, a huge publisher of podcast content, including the HowStuffWorks podcasting business as well as a slate of premium podcast content.

Newsday's Neil Best is reporting that an announcement could come as early as Monday that New York Mets broadcasts will shift from WOR-AM to WCBS-AM starting with the 2019 season. The Mets have been with iHeart's WOR for five seasons. Entercom's WFAN carries the New York Yankees.

The Milwaukee Bucks and WTMJ Radio have expanded their long-time partnership, with WTMJ continuing as the radio home of the team. Bucks games this upcoming season will air on 620 AM and 103.3 FM with Ted Davis and Dennis Krause calling the action. 

(By Ronald Robinson) For what purpose, one wonders, is it to the benefit of the radio industry to take extraordinary steps to improve the effectiveness and appeal of locally produced commercials? Although so obvious as to render the question rhetorical, the correct answer is: To generate better results for the advertiser.