News

(By Charlie Sislen) No, quintiles are not a mathematical model that you need to be a PhD to understand. Instead, it ranks all users of a certain medium (i.e., TV viewership or radio listening) and then segments them into fifths.

(By Bob McCurdy) Last week’s blog focused on the importance of selling before an opportunity materializes, which quickly brought to mind the many parallels between advertising and the way we should approach our job as media salespeople.

(By Spike Santee) Role-playing is the standard training method in the military, police force, and fire rescue...and especially sports. Role playing is essential in professions where quick decision-making is necessary. That’s why role playing should be a regular component of your sales training.

(By Jeff McHugh) If you are a broadcaster, podcaster, or a director, your work likely involves generating ideas and advising others on their development. You can get better at both with one change in attitude. It has to do with empathy.

(Ronald Robinson) After all these years of witnessing radio’s decline, I repeat my own response: We do not attract more ad dollars because 90% of radio stations do not even sound like they could be effective!

iHeartMedia's WLLR in the Quad Cities received terrible news Sunday. Afternoon host Bo J. Spates died in his sleep. The station will pay tribute to Bo J during his time slot (1p-6p) today.

When WPG Talk Radio Hurley In The Morning host Harry Hurley is named the first-ever New Jersey Broadcast Association Broadcaster of the Year later this week, no doubt he will be thinking about his dad.

The award-winning investigative reporter from the Kentucky Center for Investigative Reporting will lead the way for KyCIR in ProPublica’s Local Reporting Network project this year.

First he was inducted into the Western Association of Broadcasters Hall of Fame. Now, Saskatoon Media Group announces that General Manager Vic Dubois has been awarded the Broadcast Order of Achievement commemorating his 50 years in radio

An alum of WUEV-FM at the University of Evansville, which is in the process of being sold to WAY FM, tells Radio Ink the students are trying to stop the sale from going through. The sale was announced last month (after the students left for the semester). The students have started a Change.org petition HERE.